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Leading Provider of HVAC and Bus Refrigeration Solutions: Trans ACNR

Industry

Air-conditioning and refrigeration

Target Markets

Pan India

Website

https://transacnr.com/

Services

Transport refigeration, Bus-air conditioning, Defence HVCA, EV HVAC and thermal management, Climate control system for railways, Truck cabin air conditioning

Trans ACNR Solutions Pvt. Ltd. is a leading innovator in transport air-conditioning and refrigeration solutions in India. Since 2003, the company has specialized in providing high-performance, sustainable HVAC systems for buses, transport refrigeration, defence, and Indian railways.

With over 23 years of expertise, a team of 1,200+ professionals, three manufacturing facilities, and 10+ branches across India, Trans ACNR is known for delivering customized, reliable, and eco-friendly climate control systems. Their services strongly focus on customer satisfaction, with timely support and regular maintenance programs.

Trans ACNR’s previous generation website

Challenges faced by Trans ACNR

  • 1. Outdated Visual Design: The old website suffered from an outdated and uninspiring visual design. Static imagery, minimal animations, and a lack of interactive elements resulted in a disengaging browsing experience that did not reflect the company’s leadership position in the HVAC industry.
  • 2. Poor User Experience (UX): The navigation structure was cluttered and unintuitive, making it difficult for users to find the information they needed quickly. Important user actions, such as contacting the company or locating a service center, were not consistently highlighted through effective calls to action (CTAs).
  • 3. Lack of Trust Signals: Although the site showcased some customer logos and testimonials, they were not placed prominently or designed in a way that would build immediate trust. There was little emphasis on trust-building elements like certifications, awards, ratings, and media features. Contact information was not easily accessible, which could reduce a user's confidence in reaching out.
  • 4. No Focus on Brand Positioning: The previous website did not effectively communicate Trans ACNR’s brand story or market leadership. It missed an opportunity to position the company as a forward-thinking, innovative, and sustainable HVAC solutions provider.

Our research

Our research started with a detailed website audit, mapping every user touchpoint to identify pain areas like poor navigation, outdated visuals, and missed conversion opportunities. We went beyond surface-level observations, conducting competitor analysis to benchmark against domestic leaders in the industry and uncovering key trends in design, content positioning, and user engagement. Analytics data gave us critical insights into how visitors interacted with the existing site — where they dropped off, what devices they used, and how fast (or slow) the pages loaded for them.

Through this layered research, we were able to build a clear, evidence-based roadmap for a redesign that was not only visually transformative but also strategically aligned to drive higher engagement, trust, and conversions.

How did we help?

Website Re-design

We approached the redesign of Trans ACNR’s website with a focus on building a modern, intuitive, and brand-focused digital experience. The visuals were completely refreshed to reflect the company’s technological leadership and commitment to innovation. Clean layouts, structured information flow, and smart use of imagery and icons helped create a more engaging and professional look. Special attention was given to creating strong visual hierarchies, guiding users seamlessly from high-level brand messaging to detailed product and service information.

Design strategy

For the design, we adhered to minimalist and professional aesthetics, using the brand color palette for clarity and tech-driven UI elements. We focused on seamless user flow with well-defined CTAs to enhance conversions. A mobile-first approach ensured a smooth cross-device experience, while trust indicators like certifications and customer testimonials were prominently displayed to boost credibility.

Clean Branding

The website prominently displays the company's name and core services, ensuring visitors immediately understand Trans ACNR's offerings.

Use of Visual Hierarchy

Key information, such as service offerings and company achievements, are highlighted using larger fonts and strategic placement.

Narrative Driven Messaging

Phrases like “Understanding change in a rapidly changing world” set an emotional tone, emphasizing adaptability and vision

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Development phase

The Trans ACNR website was developed on the WordPress platform, selected for its flexibility, scalability, and ease of content management.

Custom WordPress Development

We built a lightweight, fully custom WordPress theme aligned with the new design and functionality requirements. This approach allowed for faster load times, a clean codebase, and greater flexibility without relying on heavy third-party templates.

Responsive Design Implementation

The site was developed with a mobile-first strategy, ensuring flawless performance across all screen sizes — from smartphones and tablets to large desktop monitors — enhancing usability and visual appeal.

Custom Service Center Locator with Search Functionality

To improve user experience, we developed a custom service center locator with a search feature, enabling visitors to quickly find service locations based on city and state.

On-Page SEO Best Practices

SEO best practices were integrated during development, including optimized heading hierarchies, clean URL structures, the addition of new keywords, and fast-loading media.

Security Measures

We incorporated essential security features such as SSL encryption and regular backup setups to ensure website safety and minimize vulnerabilities.

Performance Optimization

Performance was a top priority, and the site was optimized for speed through image compression, lazy loading of media, efficient caching solutions, code minification, and server-side optimizations.

Tech stack

By integrating these advanced features, we successfully transformed the Trans ACNR website into a powerful, data-driven, and user-friendly web application, enhancing institution visibility, searchability, and user engagement while providing the Trans ACNR team with full control over content and analytics.
Frontend

WordPress

Frontend

HTML

Frontend

CSS

Frontend

Javascript

Outcome & Impact

The redesigned digital presence had a great impact on Trans ACNR’s brand positioning and customer engagement.
  • Increased Customer Confidence at First Touchpoint: Visitors now perceive Trans ACNR as a reliable and innovative partner within seconds of landing on the website, helping to establish instant credibility and lower bounce rates.
  • Elevated Industry Standing: The new website strengthened Trans ACNR’s position as one of the few truly modern, sustainable, and customer-centric players in India's transport air-conditioning and refrigeration market.
  • Brand Storytelling Amplified: Trans ACNR’s innovation journey, commitment to sustainability, and customer-first philosophy are now core to the user experience, not just an afterthought
  • Future-Ready Digital Foundation: The custom-built, performance-optimized WordPress framework gave the brand a scalable digital infrastructure — ready to support future integrations like CRM, live chat, or marketing automation without requiring a rebuild.

Client feedback

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur!”

Alex Johnson

Ceo , Machine Maze

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