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Transforming Education Assessment With Custom Web Application: QS I-GAUGE

Industry

Education Industry

Target Markets

Indian Education Sector

QS I-GAUGE is a trusted Indian brand for educational institutions. It evaluates universities, colleges, and schools based on measurable indicators, providing institutions with quality benchmarks and helping students make informed decisions. The company leverages the global expertise of QS Quacquarelli Symonds, known for the QS World University Rankings, along with insights from Indian education experts.

Problem statement

Lack of Brand Consistency

The company’s brand identity and positioning were not structured and did not resonate with its global target audience.

Unoptimized Website

The website was not SEO-friendly, making it difficult to rank for relevant keywords and attract organic traffic.

Low Conversion Rates

Ineffective website flow and messaging failed to drive meaningful engagement and conversions.

Solution suggested

At Quixta, we focused on modernizing the entire experience, both on the front end and the admin side. After analyzing user pain points and the QS I-GAUGE team’s requirements, here’s what we delivered:

Branding

  • We developed a comprehensive brand guide to define Machine Maze’s brand voice, colors, fonts, and visual elements. Our team ensured consistency across the website and marketing materials to build a recognizable identity.

Website Re-design

  • We revamped the website structure to enhance user experience, improve navigation, and drive conversions. Our designers implemented a mobile-responsive, fast-loading design aligned with the best UI/UX practices. 

SEO Optimized Content

  • We conducted extensive keyword research to curate high-ranking content and engaging, industry-specific landing pages tailored to OEMs, procurement managers, and manufacturing decision-makers. We worked on SEO-driven blog content to showcase expertise and build domain authority.

Branding

  • We developed a comprehensive brand guide to define Machine Maze’s brand voice, colors, fonts, and visual elements. Our team ensured consistency across the website and marketing materials to build a recognizable identity.

Website Re-design

  • We revamped the website structure to enhance user experience, improve navigation, and drive conversions. Our designers implemented a mobile-responsive, fast-loading design aligned with the best UI/UX practices. 

SEO Optimized Content

  • We conducted extensive keyword research to curate high-ranking content and engaging, industry-specific landing pages tailored to OEMs, procurement managers, and manufacturing decision-makers. We worked on SEO-driven blog content to showcase expertise and build domain authority.
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Development phase

We implemented a complete digital transformation for QS I-GAUGE, enhancing its website’s functionality, user experience, and performance. Our approach focused on improving institution discoverability, user engagement, and backend flexibility, ensuring a seamless experience for both students and institutions.

Institution Directory Listing

We developed a comprehensive directory for universities, colleges, and schools, allowing users to browse and explore QS I-GAUGE-rated institutions effortlessly. The new design ensures that institutions are categorized based on location, rating, and subject specialization, making navigation more intuitive.

Advanced Institution Profile Filtering & Search

To improve content discoverability, we integrated MeiliSearch, a powerful, real-time search engine, enabling users to filter institutions based on rating, location, course offerings, and other critical parameters. This feature significantly reduces search time and improves user engagement.

Institution Directory Listing

We developed a comprehensive directory for universities, colleges, and schools, allowing users to browse and explore QS I-GAUGE-rated institutions effortlessly. The new design ensures that institutions are categorized based on location, rating, and subject specialization, making navigation more intuitive.

Advanced Institution Profile Filtering & Search

To improve content discoverability, we integrated MeiliSearch, a powerful, real-time search engine, enabling users to filter institutions based on rating, location, course offerings, and other critical parameters. This feature significantly reduces search time and improves user engagement.

Institution Directory Listing

We developed a comprehensive directory for universities, colleges, and schools, allowing users to browse and explore QS I-GAUGE-rated institutions effortlessly. The new design ensures that institutions are categorized based on location, rating, and subject specialization, making navigation more intuitive.

Advanced Institution Profile Filtering & Search

To improve content discoverability, we integrated MeiliSearch, a powerful, real-time search engine, enabling users to filter institutions based on rating, location, course offerings, and other critical parameters. This feature significantly reduces search time and improves user engagement.

Institution Directory Listing

We developed a comprehensive directory for universities, colleges, and schools, allowing users to browse and explore QS I-GAUGE-rated institutions effortlessly. The new design ensures that institutions are categorized based on location, rating, and subject specialization, making navigation more intuitive.

Advanced Institution Profile Filtering & Search

To improve content discoverability, we integrated MeiliSearch, a powerful, real-time search engine, enabling users to filter institutions based on rating, location, course offerings, and other critical parameters. This feature significantly reduces search time and improves user engagement.

Tech stack used

By integrating these advanced features, we successfully transformed the QS I-GAUGE website into a powerful, data-driven, and user-friendly web application, enhancing institution visibility, searchability, and user engagement while providing the QS I-GAUGE team with full control over content and analytics.
Frontend

Next.js

Backend

Payload CMS

Search Engine

MeiliSearch

Search Engine

MeiliSearch

Search Engine

MeiliSearch

Search Engine

MeiliSearch

Frontend

Next.js

Backend

Payload CMS

Search Engine

MeiliSearch

Search Engine

MeiliSearch

Search Engine

MeiliSearch

Search Engine

MeiliSearch

Challenges overcome

Lack of Brand Consistency

The company’s brand identity and positioning were not structured and did not resonate with its global target audience.

Unoptimized Website

The website was not SEO-friendly, making it difficult to rank for relevant keywords and attract organic traffic.

Low Conversion Rates

Ineffective website flow and messaging failed to drive meaningful engagement and conversions.

Result

Clean Layout

The website maintains a clean design, focusing on essential information without unnecessary clutter, enhancing user experience.

Data Driven Visuals

Ensuring that data is not only accessible but engaging, helping users make informed decisions without feeling overwhelmed.

Dynamic Filters and sorting

The platform allows users to filter and sort institutions based on specific criteria (e.g., location, rating, field of study), dynamically adjusting visuals to reflect the changes.

Clean Layout

The website maintains a clean design, focusing on essential information without unnecessary clutter, enhancing user experience.

Data Driven Visuals

Ensuring that data is not only accessible but engaging, helping users make informed decisions without feeling overwhelmed.

Dynamic Filters and sorting

The platform allows users to filter and sort institutions based on specific criteria (e.g., location, rating, field of study), dynamically adjusting visuals to reflect the changes.

Client Feedback

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur!”

Alex Johnson

Ceo , Machine Maze

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