Case Study on OM Steel Solutions: Premier Steel Detailing Experts

Industry

Steel Detailing

Target Markets

India, USA

Website

https://omsteelsolutions.com/

Services

Website re-design and development, SEO

OM Steel Solutions Pvt. Ltd. is a leading steel detailing company with over 25 years of industry expertise. Trusted by top industry players, OM Steel Solutions specializes in precision structural steel detailing, delivering over 20,000 tonnes of detailed steel annually. Offering flexible engagement plans from basic support to comprehensive connection design, OM Steel Solutions is committed to delivering high-quality steel detailing services backed by strong quality assurance and dedicated project management.

OM Steel’s previous generation website

Problem statement

Outdated visual design

The company’s website had a dark theme with red accents that looked dated. The layout seems cluttered and doesn’t follow modern web design principles.

Poor information architecture

The navigation structure was confusing, with multiple sections or panels stacked vertically, making it difficult for users to find key information.

Lack of visual hierarchy

The design fails to effectively direct the user’s attention to key elements and call to action due to the presence of competing visual elements. The combination of untidy graphics and layouts creates a cluttered appearance that distracts from the most important features.

Inconsistent branding

The visual elements didn’t create a cohesive brand experience that builds trust and recognition.

Our research

Our research uncovered key areas for improvement in OM Steel’s digital presence. We identified that potential clients prioritize easy access to product specifications and quality certifications. Competitive benchmarking against industry leaders helped shape a superior user experience strategy. Through user behaviour analysis, we found that visitors struggled with finding specific product information and technical specifications on the existing website. The dark theme with poor contrast ratios created readability issues, particularly on mobile devices.

Site speed analysis revealed multiple performance bottlenecks affecting page load times. These insights formed the foundation for our comprehensive redesign approach.

How did we help?

Website Re-design

We revamped the website structure on Figma to enhance user experience, improve navigation, and drive conversions. Our designers implemented a modern design with updated UI/UX practices for steel detailing websites.

Design strategy

For the design, we adhered to minimalist and professional aesthetics, using the brand color palette for clarity and tech-driven UI elements. We focused on seamless user flow with well-defined CTAs to enhance conversions. A mobile-first approach ensured a smooth cross-device experience, while trust indicators like certifications and customer testimonials were prominently displayed to boost credibility.

Development phase

The website was developed on WordPress, ensuring flexibility, scalability, and ease of content management. The development process followed a structured approach:

Custom WordPress Development

Built a fully responsive, lightweight website optimized for performance and SEO

Optimized Performance

Our development team implemented advanced caching solutions, image optimization, and minified code to enhance site speed.

Project layout

We integrated custom post types for project showcases, allowing easy content management for the OM Steel team.

Security & Compliance

Integrated SSL encryption, data protection measures, and role-based access controls to safeguard customer information.

SEO & Schema Markup

Structured data and on-page SEO techniques were implemented for better ranking and visibility in steel detailing searches.

Third-Party Integrations

Seamless integration with Google Analytics and Google Search Console, and Calendly tools to ensure smooth business operations.

Testing & Deployment

Conducted extensive testing across browsers, devices, and user scenarios before deploying the live site with minimal downtime.

Tech stack

By integrating these advanced features, we successfully transformed the OM Steel website into a powerful, data-driven, and user-friendly web application, enhancing institution visibility, searchability, and user engagement while providing the OM Steel team with full control over content and analytics.

Frontend

Integration

Outcome & Impact

The website redesign significantly elevated OM Steel’s digital presence, positioning the brand as a trusted, modern partner for steel detailing services in India and the USA.

Stronger Brand Image: The new website gave OM Steel a modern, professional look, boosting trust among clients in India and the USA.
Better User Experience: Improved navigation and mobile optimization made it easier for visitors to find services and certifications, increasing engagement.
Easier Management: The WordPress backend allowed OM Steel’s team to update content easily, streamlining internal workflows.
Future-Ready Platform: The site now supports OM Steel’s long-term growth and marketing initiatives.

Client feedback

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur!”

Alex Johnson

Ceo , Machine Maze

Case Study on OM Steel Solutions: Premier Steel Detailing Experts

Industry

Target Markets

Website

Services

OM Steel’s previous generation website

Problem statement

Outdated visual design

Poor information architecture

Lack of visual hierarchy

Inconsistent branding

Our research

How did we help?

Website Re-design

Design strategy

Clean & Sharp Design

Infographics

High-Contrast Typography

Development phase

Custom WordPress Development

Optimized Performance

Project layout

Security & Compliance

SEO & Schema Markup

Third-Party Integrations

Testing & Deployment

Tech stack

WordPress

HTML

CSS

Javascript

Calendly

Outcome & Impact

Client feedback

Alex Johnson

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