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Case Study on Curated Health- Concierge Healthcare Services in Puerto Rico

Industry

Healthcare

Target Markets

Puerto Rico

Website

https://curatedhealthpr.com/

Services

concierge healthcare services


Curated Health offers a premier concierge healthcare experience tailored for discerning individuals who prioritize excellence in their well-being and health. Based in the heart of Puerto Rico, Curated Health combines presidential-level medical expertise with cutting-edge technology to deliver highly personalized and integrative healthcare solutions. Available 24/7, its services range from foundational wellness and preventive care to advanced, premier healthcare management for individuals and families. 

Challenges faced by Curated Health

Curated Health faced the challenge of establishing a strong digital footprint from the ground up. Without an existing website or online presence, the team needed to build credibility and trust with an audience of high-net-worth individuals in Puerto Rico. The brand had to communicate the value of its concierge healthcare services clearly and persuasively—while competing against established mainland providers.

Additionally, Curated Health needed to strike a delicate balance between exclusivity and accessibility. The absence of brand awareness meant they had to educate prospective clients about their offerings, guide them through unfamiliar membership models, and address common concerns around service reliability, cost justification, and care coordination. With a bilingual, mobile-first audience in mind, the site also had to be intuitive, elegant, and culturally relevant.

Our research

To ensure the new website truly resonated with Curated Health’s clientele, we began with in-depth UX research grounded in user behavior and expectations. By mapping the customer journey, we uncovered key emotional and functional pain points across each stage—from initial awareness to long-term loyalty.


High-net-worth individuals and corporate executives, our two primary personas, shared a strong desire for privacy, premium service, and seamless care coordination, yet they often felt frustrated by the inconsistent quality of healthcare services in Puerto Rico. We also identified decision anxiety stemming from unclear membership value and a lack of personalized touchpoints online.

How did we help?

Website design

The design for Curated Health was crafted to reflect the brand’s core values: premium service, personalized health care, and trust. We focused on a clean, modern, and minimalistic aesthetic, emphasizing clarity and ease of navigation. The visual hierarchy was carefully structured to guide visitors intuitively through the Curated Health journey — from understanding the value proposition to exploring membership options and ultimately taking action.

Design strategy

For the design, we adhered to minimalist and professional aesthetics, using the brand color palette for clarity and tech-driven UI elements. We focused on seamless user flow with well-defined CTAs to enhance conversions. A mobile-first approach ensured a smooth cross-device experience, while trust indicators like certifications and customer testimonials were prominently displayed to boost credibility.

Industry Focused Design

Evokes positive emotions through imagery, success stories. Making users connect instantly with the brand.

Design for Trust

The platform shows credibility through tone, colors, testimonials, clean UI.

Inclusive Design

Beyond accessibility: gender neutral, culturally aware, inclusive visuals with all age groups.

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Development phase

The Curated Health website was developed on the WordPress platform, chosen for its flexibility, scalability, and ease of content management. Our development approach focused on ensuring that the site would be fast, secure, mobile-optimized, and easy for the client team to update independently after launch.

Custom WordPress Development

We built a lightweight, fully custom WordPress theme tailored to the unique design requirements of Curated Health. This ensured faster load times, a clean code structure, and complete design flexibility without reliance on bloated pre-made themes.

Responsive Design Implementation

The site was developed with a mobile-first approach, guaranteeing a seamless experience across all devices — smartphones, tablets, and desktops — without compromising performance or aesthetics.

On-Page SEO Best Practices

During development, we implemented SEO fundamentals, including proper heading structures, meta title and description fields, clean URL structures, alt tags for all images, and optimized page speeds to support search engine visibility from day one.

Security Measures

Essential WordPress security measures were put in place, including SSL encryption, secure admin access protocols, spam protection, and essential plugin configurations to minimize vulnerabilities.

Performance Optimization

We prioritized website speed by implementing image optimization, lazy loading, efficient caching strategies, and clean script management. The site was tested and fine-tuned to achieve fast load times even on mobile networks.

Multilingual Functionality

The website is developed in English and Spanish languages, ensuring accessibility, cultural relevance, and an inclusive experience for all users.

Tech stack

By integrating these advanced features, we successfully transformed the Curated Health into a powerful, data-driven, and user-friendly web application, enhancing institution visibility, searchability, and user engagement while providing the Curated Health team with full control over content and analytics.
Frontend

WordPress

Frontend

HTML

Frontend

CSS

Frontend

Javascript

Outcome & Impact

The launch of the new Curated Health website positioned the client as a premier, trusted provider of concierge healthcare services in Puerto Rico. With its elevated visual identity, intuitive navigation, and bilingual accessibility, Curated Health was able to:
  • Strengthen brand perception, aligning digital presence with the high-end, personalized nature of its services.
  • Enhance credibility and trust among its target audience through a professional, secure, and mobile-optimized platform.
  • Build a foundation for future digital marketing efforts with a strong technical SEO base, faster site performance, and multilingual reach.

Client feedback

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur!”

Alex Johnson

Ceo , Machine Maze

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