...

Case Study on Architude: Bringing Innovation in the Field of Architecture

Industry

Architecture, Engineering, and Construction (AEC) industry

Target Markets

Architects & Designers, Engineers & Contractors, Real Estate & Infrastructure Companies, Government & Public Sector Projects

Website

https://architude.org/

Services

Website re-design and development, SEO

Architude is a leading provider of Building Information Modeling (BIM) solutions, offering cutting-edge 3D modeling and digital construction services. With expertise in over 200 projects and 150+ clients, the company helps architects, engineers, and designers streamline project planning, improve collaboration, and enhance efficiency.

From project setup to construction management and post-construction support, Architude ensures cost-effective solutions, reduced errors, and optimized resource utilization. With a client-centric approach and industry-recognized expertise, Architude stands at the forefront of technological innovation, transforming the construction industry through intelligent BIM solutions.

Challenges faced by Architude

Outdated UX & Unstructured Navigation

Their old website lacked a streamlined user flow, leading to high bounce rates and inefficient engagement. Key pain points included:

  • Disorganized navigation: Users struggled to locate service offerings, leading to confusion about Architude’s expertise.
  • Overwhelming interface: The previous design heavily relied on inconsistent typography and spacing.
  • Limited interactive engagement: There was a noticeable absence of intuitive CTAs to guide users toward conversion.

Inefficient Technical Architecture

From a performance standpoint, the old website suffered from:

  • Slow Load Speeds: High-resolution images and unoptimized assets resulted in prolonged loading times, particularly on mobile devices.
  • Non-Scalable Infrastructure: The platform’s lack of modularity made it difficult for Architude to integrate new features such as project showcases, live 3D models, or client case studies.
  • SEO & Indexing Issues: The absence of structured data, metadata optimization, and technical SEO best practices hindered discoverability on search engines.

Brand Perception Misalignment

While Architude specialized in cutting-edge BIM for design management, site management, operations, and training, their previous website failed to reflect this level of technical sophistication.

  • Generic Messaging: The brand identity was diluted with broad, industry-generic statements rather than highlighting their customized BIM solutions for Indian projects.
  • Weak Competitive Differentiation: It did not effectively position Architude against offshore competitors, missing the opportunity to showcase its localized expertise and process-driven approach.

Our research

At Quixta, our approach to Architude’s website transformation was grounded in data-driven research, competitor analysis, and industry benchmarking. We began by conducting an in-depth UX audit, technical performance assessment, and brand positioning evaluation to understand the website’s shortcomings and how they impacted user engagement.

To ensure Architude could effectively differentiate itself in the competitive BIM and AEC (Architecture, Engineering, and Construction) sector, we analyzed industry leaders and offshore BIM service providers. Our competitive analysis focused on:

  • User Experience & Engagement
  • Service Communication & Value Proposition 
  • Content Depth & SEO Performance
  • Technical Performance & Scalability

How did we help them?

Website Re-design

 The old Architude website lacked a structured user flow, modern aesthetics, and technical efficiency, leading to a subpar user experience. We executed a full-scale website redesign to enhance navigation, responsiveness, and visual appeal.

SEO-Optimized Content

 Architude’s previous website had fragmented messaging and lacked SEO-friendly structuring. We developed SEO-optimized content that: simplified complex BIM concepts, integrated targeted keywords while maintaining natural readability, and enhanced brand storytelling by focusing on Architude’s Indian market specialization.

SEO Services

Beyond content, we implemented a robust SEO strategy to ensure Architude ranks higher in search results and attracts the right audience. Our SEO efforts included: On-page SEO, technical SEO, link building, and authority building.

Design strategy

For the design, we adhered to minimalist and professional aesthetics, using the brand color palette for clarity and tech-driven UI elements. We focused on seamless user flow with well-defined CTAs to enhance conversions. A mobile-first approach ensured a smooth cross-device experience, while trust indicators like certifications and customer testimonials were prominently displayed to boost credibility.

Clarity & Simplicity

A minimal, well-structured design helps users process information quickly without feeling overwhelmed.

Dimensional Narrative

3D models make designs feel interactive and real, helping users visualize spaces or services better and boosting engagement.

Clear Product Categorization

Visual hierarchy guides users’ eyes naturally by using size, color, contrast, and spacing, making important content stand out and improving readability.

Development phase

Architude’s website was developed on WordPress, a flexible and scalable platform that allowed us to build a professional, SEO-friendly, and easily manageable website

  • Custom WordPress Development: Built a fully responsive, lightweight website tailored to Architude’s BIM expertise and designed a minimalistic yet interactive UI to enhance user engagement.
  • Interactive & Functional Enhancements: To differentiate Architude from competitors, we incorporated a 3D model for viewers to provide an immersive experience of BIM designs.
  • SEO-Ready Architecture: We built Architude’s site with SEO best practices in mind, ensuring: SEO-friendly URL structures for improved navigation and schema markup implementation to enhance search visibility.
  • Third-Party Integrations: We integrated Google Analytics and Google Search Console into the website to monitor the website’s performance. MS Clarity was integrated to analyze user heatmaps and session recordings.
  • Testing & Deployment: Conducted extensive testing across browsers, devices, and user scenarios before deploying the live site.

 

By redesigning Architude’s website on WordPress with a structured, high-performance approach, we delivered a faster, more interactive, and SEO-optimized platform that positions Architude as a leader in the BIM industry.

Outcome & Impact

Following the successful redesign and optimization of Architude’s website, the company experienced significant improvements in its online visibility, user engagement, and lead generation. The transformation delivered tangible results across multiple key performance indicators such as:

9.7%

Increase in average session duration

66%

Increase in the number of clicks

After re-design

Architude’s new website is a technically optimized, future-ready digital asset that reflects its expertise in custom BIM solutions. With an intuitive user experience, faster performance, and a scalable backend, the company is better positioned to attract high-value clients, streamline operations, and maintain its industry dominance.

Client feedback

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur!”

Alex Johnson

Ceo , Machine Maze

More Like This

350+

Web Projects Delivered that Exceeded Expectations

7.5+

Years since building websites and web experiences

15+

Member team comprising of designers, developers & marketers.

Book A Discovery Call